Led the creative direction, design, and production of Capezio’s annual wholesale catalog—a globally distributed sales tool reaching across five continents. Collaborating closely with merchandising, product development, and marketing teams, I worked to elevate the catalog’s effectiveness by reducing product data errors, enhancing visual storytelling, and increasing SKU clarity.

I oversaw the full lifecycle of the project from concept to press, ensuring accuracy, brand consistency, and high-impact presentation. The result was a strategic, product-driven piece that boosted brand visibility and supported sales growth in domestic and international markets.