Capezio’s sock and accessory collection—featuring everything from compression socks to shimmer tights—was designed to support dancers in training, performance, and recovery. I developed custom packaging solutions that highlight product benefits, elevate brand perception, and appeal to both in-store and online shoppers.

With a range of silhouettes and styles worn by stars like Taylor Swift and Beyoncé, the challenge was creating a cohesive brand identity while differentiating each SKU. The result: eye-catching, premium packaging that reinforces Capezio’s legacy and drives visibility across major retailers.